Texturra Performance

Packaging Design | Graphic Design | Logo Design | Brand Identity | Art & Creative Direction

Developed the logo, color scheme, typography, bakeware labels, and art directed the packaging photography. The logo was designed for the letters to have a curve to them that mirrored the curves of the textured bakeware. I kept the packaging labels simple to focus on the beauty and simplicity of the bakeware’s blue color and textured design.