IHA 2019
Environmental Design | Graphic Design
A larger than life installation that put the spotlight on product innovation
Wilton’s 2019 IHA (International Housewares Association) booth’s feature wall was the “new & HAPPYing” wall. This wall highlighted the new product innovations for the year to get picked up by retail partners. The 10ft tall wall was made of six different panels printed onto translucent plastic that was individually backlight for a soft glow. These wall panels also had cubbies built in to hold real products as well.
